Make the data
hold its line.

Meeno Zen is a digital product performance and measurement leader at Crown Resorts, with more than a decade of experience turning complex customer journeys into clear commercial decisions.

He brings product, data and commercial teams to the same table: defining what matters, setting the measurement standard and giving leaders a dependable basis for action.

Portrait / Melbourne / 2026

01 / PROFESSIONAL LENS

Before the dashboard, there is an agreement about what is true.

Meeno’s expertise sits at the intersection of digital product performance, data quality and operational reality. He starts by making the business question, the event definition and the ownership model unambiguous.

That discipline matters in environments with multiple products, partners and platforms. His work ranges from tracking standards and native-app event models to data pipelines and reporting systems—each built to support sound decisions long after launch.

02 / EXPERIENCE IN CONTEXT

A career traced
by the systems it made dependable.

Choose a point on the line. Every role is visible; the detail changes without hiding the chronology.

2024—now

Group Digital Product Performance Manager

Crown Resorts · Melbourne

Long-term product ownership

Sets the conditions for reliable digital-product measurement across a complex, regulated environment—connecting product questions, tracking design, governance and decision-ready reporting.

CONTRIBUTION & OUTCOMES

Owner of the Crown Web Tracking Standard: a single source of truth for requirements, events, parameters and implementations across in-scope digital properties.
Leading the tracking brief for Crown Wallet’s native experience, including its event model and data dictionary for consistent implementation.
Product owner for work to automate paid-media data ingestion into BigQuery and reporting layers, replacing manual spreadsheet workflows.

02.5 / THE PATTERN

Different contexts.
One persistent craft.

The same specialist discipline has travelled through agency, publisher, e-commerce and enterprise settings: making digital performance measurable, manageable and commercially useful.

Several assignments had a defined mandate. Hab Shifa, for example, was a 12-month brief to build an in-house marketing team. Across every setting, the work has remained consistent: establish trustworthy signals, then help people use them well.

01Build

Set up teams, standards and the measurement foundations a business can keep using.

02Embed

Work with product, marketing, agency and technology teams until the practice becomes operational.

03Steward

Take long-term responsibility for governance, data quality and performance decisions at scale.

03 / CURRENT PRACTICE

Measurement that can survive contact with the real world.

DEFINE01

One governed language for business requirements, events, parameters and implementation ownership.

INSTRUMENT02

Native product journeys translated into a practical event model before teams build and release.

CONNECT03

Marketing data pipelines designed to reduce manual handling and make reporting more dependable.

Current Crown work is described with discretion. The chronology includes role-specific contributions and outcomes from across Meeno’s career.

04 / WORKING PRACTICE

Useful when the work needs
both rigour and momentum.

Measurement governance: Requirements, event definitions, tracking standards, lifecycle ownership and data integrity.
Digital product performance: Product questions translated into measurable journeys, practical instrumentation and decision-ready reporting.
Data integration: More dependable paths from paid media and product signals to governed reporting layers.
Stakeholder alignment: Making complex work clear across commercial, product, agency, technology and leadership teams.

Make the datahold its line.