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MEENO Zen
Portfolio / WorkContext. Contribution. Evidence.

Good questions.
Work that follows.

How do we make the data trustworthy, the workflow useful and the next decision clearer?

Explore the work behind those questions, from measurement and customer insight to media strategy, applied AI and website delivery.

8 cases / All topics

Analytics & measurementCase study

From tracking requests to decisions that matter.

Crown Resorts

At Crown Resorts, I connect business questions, measurement design and agency delivery, then review whether the reporting supports the intended conclusion.

My contribution

Lead the path from stakeholder discovery to measurement design, analysis and recommendations. Agency partners undertake substantial implementation; I connect the business question, technical requirements and interpretation.

Connected measurement design, clear agency briefs and practical reporting review.

Explore the measurement system
Applied AIInteractive walkthrough

Give the draft a source. Give the reviewer a head start.

Crown Resorts

A Copilot Studio content assistant, available in Microsoft Teams, that brings SharePoint policy and brand guidance into the drafting process.

My contribution

Built the content assistant and connected its knowledge sources, bringing retrieval-augmented generation into a familiar working environment. Designed a further legal-review handoff to make questions and supporting evidence easier to review.

Built Teams assistant. Public reconstruction; legal routing remains proposed.

Explore the AI content assistant
AI-assisted deliveryCase study + design story

From understanding the business to building the experience.

Victorian Restorations

Research and analytical judgment turned into a business-specific website through AI-assisted delivery.

My contribution

Analysed the existing offer, shaped the experience around owner questions, and directed AI-assisted content, imagery and implementation. Checked the result in working previews and recorded the decisions for future development.

Research, analytical judgment and AI-assisted delivery. Working demonstration.

Explore the redesign and its story
AI-assisted deliveryCase study + two demonstrations

From specialist service to a clearer digital experience.

Easy English Australia

An AI-assisted website redesign connecting audience research, content, visual design and development.

My contribution

Connected audience and competitor research, copywriting and editing, art direction, illustration, portrait treatment and web development using AI-assisted execution and human review.

Research, content, design and implementation. Two working directions.

Explore the website redesign
Media strategyIndependent strategy study

From a national launch brief to an integrated media strategy.

Cluckin’ Good / Concept brand

A complete media-planning response for a concept restaurant brand, connecting published research, channel strategy, market planning, budget allocation and measurement.

My contribution

Interpreted the brief, directed research and AI-assisted execution, developed and reviewed the recommendations, and built the interactive strategy and supporting materials.

Five planning outputs, interactive calculations and supporting evidence. Illustrative inputs; no measured campaign results.

Explore the strategy study
Workflow automationInteractive walkthrough

From asset submission to confirmed delivery.

Bastion Agency

A workflow design that checks the request, repairs suitable files and gives people a clear way to resolve exceptions before delivery is confirmed.

My contribution

Built an n8n workflow for Bastion and developed the system design into an interactive walkthrough. Explore how it checks advertising files, corrects suitable issues, handles exceptions and confirms delivery.

17-node system design · 21 scenarios. Services and delivery are simulated.

Explore the DAM workflow
Customer insightCase study

Build the team around a better understanding of the customer.

Hab Shifa

At Hab Shifa, I brought together customer research, marketing automation and a remote in-house team during a contract leadership role.

My contribution

Recruited and led the team, clarified customer segments and journeys, and connected acquisition with nurturing and customer lifetime value.

Customer research, marketing automation and distributed team leadership.

Explore customer-led growth
Analytics & measurementCase study

Connect reporting with the next performance decision.

News Corp Australia

Data-collection infrastructure and reporting across mastheads and Compare Money, informed by research and qualitative insight.

My contribution

Led analytics and performance-marketing work, coordinating internal teams and agency partners around reporting and lead-generation improvements.

Stakeholder questions, measurement design and collaborative delivery.

Explore Compare Money

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